Infinity Group UK

See how Infinity Group UK, Microsoft’s Business Central Partner of the Year, chose Cosmos to modernise Excel reporting and upgrade legacy Jet deployments.

“Cosmos gives us a cloud-first report writer that feels familiar to finance teams, installs quickly, and performs at the scale our clients expect.”

Duncan Kerr, Microsoft Dynamics 365 Business Central Pre-sales Architect
Why Did You Become a Cosmos Partner?
To Deliver Cloud-first Reporting that Fits Business Central

Infinity Group UK needed an Excel-based reporting solution that works cleanly in Business Central cloud, including Excel Online, without adding extra infrastructure or complexity to deployments.

To Support a Customer-first Upgrade Path for Modernising ERP

As customers modernise, Cosmos gives Infinity Group UK a cloud-first reporting platform that matches modern Business Central expectations, especially where deployment simplicity and speed matter.

To Remove Friction in Day-to-day Report Building

Infinity Group UK wanted customers to self-serve reporting in Excel while reducing the day-to-day reliance on consultants for every report change, tweak, or new requirement.

To Partner with a Vendor that Invests in Product Development and Partner Support

With Cosmos UK support and a steady stream of enhancements, including newer capabilities like Dataverse connectivity, Infinity Group UK can confidently position a platform that evolves alongside Business Central.

“Ultimately, we’re selling Business Central cloud. We needed a solution that works in the cloud, but still gives finance teams the Excel reporting experience they trust.”

Duncan Kerr, Microsoft Dynamics 365 Business Central Pre-sales Architect
A Business Central Partner of the Year Built Around Service

Infinity Group UK is a leading Microsoft Solutions Partner with a long track record of delivering Dynamics 365 Business Central across the United Kingdom. In 2025, Microsoft recognised Infinity Group UK as the Partner of the Year for Dynamics 365 Business Central, highlighting the team’s delivery capability and customer impact.

With around 500 clients and approximately 200 people, Infinity Group UK delivers across the Microsoft stack, including Business Central and managed services. The team is known for responsiveness, backed by published service desk results: a 1-minute average call response time, a 71% first-contact fix rate, and 96% customer satisfaction. That same service standard also shapes how Infinity Group UK chooses its technology partners.

Infinity Group UK also operates as “customer zero” on Microsoft technology, standardising internal operations across Dynamics solutions. That approach keeps the team grounded in the real-world reporting expectations finance teams have once they are live in Business Central.

“Even now, with all the focus on analytics and AI, you still need a report writer. Cosmos gives partners a supportive, collaborative vendor and a revenue stream you didn’t have before.”

Duncan Kerr, Microsoft Dynamics 365 Business Central Pre-sales Architect
Why Infinity Group UK Chose Cosmos Alongside a Changing Reporting Landscape

Infinity Group UK has supported Excel-based financial reporting for years, including Jet Reports for customers who wanted familiar outputs and established workflows. As Business Central cloud became the default deployment model, the reporting bar shifted. Customers expected stronger performance, fewer moving parts, and a smoother experience in modern Microsoft environments.

When Duncan Kerr joined Infinity Group UK, Jet Reports was already part of the reporting landscape for many customers. As more projects shifted entirely to Business Central cloud, the team started hearing a consistent theme: customers wanted a more cloud-aligned experience with simpler deployment. Infinity Group UK also wanted stronger enablement and a partner relationship that made it easier to deliver reporting consistently across implementations.

Infinity Group UK evaluated Cosmos with delivery leadership involved from the start. With Cosmos’ cloud-first architecture, fast implementation model, and familiarity for finance teams, the decision quickly became practical. Infinity Group UK installed Cosmos internally, enabled the delivery team to implement and train it, and began migrating internal Jet users to Cosmos as part of their own reporting modernisation.

Cosmos’ expanding capabilities, including connectivity beyond Business Central such as Dataverse, also aligned with Infinity Group UK’s long-term direction. For customers building a broader data strategy, Cosmos supports a more connected reporting foundation without forcing every requirement into a bespoke development project.

A Clear Path to Reporting Modernisation

Cosmos provided Infinity Group UK with a cloud-aligned reporting platform that fits modern Business Central delivery and supports a more standardised approach across projects. It also enables a gradual shift for customers who are modernising reporting as part of broader technology upgrades.

“Jet helped a lot of customers get what they needed for years. As cloud adoption accelerated, we needed a report writer made to fit with Business Central cloud, which is easy to implement and support. Cosmos gave us that.”

Duncan Kerr, Microsoft Dynamics 365 Business Central Pre-sales Architect
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